Supernormal stimulus

https://en.wikipedia.org/wiki/Supernormal_stimulus

Supernormal stimulus

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Venus of Willendorf, statue exaggerating body and breast stimuli.

A supernormal stimulus or superstimulus is an exaggerated version of a stimulus to which there is an existing response tendency, or any stimulus that elicits a response more strongly than the stimulus for which it evolved.
For example, when it comes to eggs, a bird can be made to prefer the artificial versions to their own,^[1] and humans can be similarly exploited by junk food.^[2] The idea is that the elicited behaviours evolved for the "normal" stimuli of the ancestor's natural environment, but the behaviours are now hijacked by the supernormal stimulus.
British academic Nigel Spivey demonstrates the effect in the first episode of the 2005 BBC documentary series How Art Made the World to illustrate neuroscientist Vilayanur S. Ramachandran's speculation that this might be the reason for the grossly exaggerated body image demonstrated in works of art from the Venus of Willendorf right up to the present day.

In psychology

Harvard psychologist Deirdre Barrett argues that supernormal stimulation govern the behavior of humans as powerfully as that of animals. In her 2010 book, Supernormal Stimuli: How Primal Urges Overran Their Evolutionary Purpose,^[9] she examines the impact of supernormal stimuli on the diversion of impulses for nurturing, sexuality, romance, territoriality, defense, and the entertainment industry’s hijacking of our social instincts. In the earlier book, Waistland,^[2] she explains junk food as an exaggerated stimulus to cravings for salt, sugar, and fats and television as an exaggeration of social cues of laughter, smiling faces and attention-grabbing action. Modern artifacts may activate instinctive responses which evolved prior to the modern world, where breast development was a sign of health and fertility in a prospective mate, and fat was a rare and vital nutrient.
In a cross-cultural study, Doyle and Pazhoohi showed that surgically augmented breasts are supernormal stimuli, and they are more attractive than natural breasts, regardless of their size.^[10] Also in a theoretical paper, Doyle proposed that how women walk creates supernormal stimuli through continuously alternating motion of the waist and hips causing peak shifts in perceptions of physical attractiveness involving women's waist-to-hip ratio.^[11]